Probitas Partners

Probitas Partners is an independent, global placement advisory firm that partners exclusively with leading managers of alternative investment products seeking to raise capital from sophisticated institutional investors.

Their singular business focus allows them to successfully achieve capital raise goals for their investment manager clients through a range of market environments. Their institutional investor clients have enjoyed exposure to over $115 billion of private equity, credit, real estate, infrastructure, venture capital and special situations fund products.

Key Company Info

Founded: 2001
HQ: San Francisco, California | United States
Fund Types Covered: Private Equity (incl. VC), Private Credit, Real Estate, Real Assets
Geographic Focus: Global


A placement agent serves a vital function in the fundraising market, helping connect private funds to potential limited partners.

Experienced placement agents offer more than just introductions. They can provide additional services including the creation of marketing materials, developing an investor targeting strategy, arranging roadshows, and even negotiating on behalf of the fund.

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