A List of Placements Agents Serving Private Equity Marketeers

A placement agent serves a vital function in the fundraising market, helping connect private funds to potential limited partners.

Experienced placement agents offer more than just introductions. They can provide additional services including the creation of marketing materials, developing an investor targeting strategy, arranging roadshows, and even negotiating on behalf of the fund.

Below you will find a list of placement agents and their profiles. Scroll down to read the FAQs from private funds about placements agents.

Global Placement Agents

North America Focused Placement Agents
(under development)

  • Access Alpha Worldwide LLC | View Profile

  • Aqueduct Capital Group, LLC

  • Avec Capital

  • Beacon Hill Financial

  • Crito Capital

European Focused Placement Agents (under development)

  • Amala Partners

FAQs from private funds about using placement agents.

What is a placement agent, and what role do they play in fundraising?

A placement agent acts as an intermediary in the fundraising market, connecting private funds with potential limited partners (LPs). They assist fund managers in securing capital by leveraging their extensive networks, industry knowledge, and fundraising expertise.

How do placement agents help private funds reach potential limited partners?

Placement agents utilize their deep relationships with institutional investors, family offices, and high-net-worth individuals to introduce fund managers to suitable LPs. They also help tailor the fund's message to resonate with specific investor profiles, increasing the likelihood of successful capital raising.

What additional services can placement agents provide beyond making introductions?

Beyond introductions, experienced placement agents offer services such as creating compelling marketing materials, developing investor targeting strategies, arranging and coordinating roadshows, and negotiating investment terms on behalf of the fund. These services enhance the overall fundraising process.

What should fund managers look for when selecting a placement agent?

Fund managers should look for placement agents with a strong track record in their specific fund strategy or sector, extensive relationships with relevant LPs, a clear understanding of the fund's goals, and a reputation for integrity and professionalism in the industry.

How do placement agents charge for their services, and what should funds expect in terms of cost?

Placement agents typically charge a success fee, which is a percentage of the capital raised, and sometimes an additional retainer fee during the fundraising process. The exact fee structure varies based on the agent’s reputation, the complexity of the fundraising, and the fund’s requirements.