The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
Raising the Brand with Christine Anderson, Global Head of Corporate Affairs at Blackstone, and Catherine McNulty, Global Head of Marketing at Blackstone
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Christine Anderson, Global Head of Corporate Affairs, and Catherine McNulty, Global Head of Marketing, who have been pivotal to the effort of crafting and amplifying Blackstone's voice. In this interview, they share insights and perspectives on how Blackstone raises its brand, builds lasting value, and sustains growth.
How To Fundraise in The Toughest Market in Two Decades(i.e., Relationship Selling 101)
Last week, GTMfund could finally announce their second venture fund: GTMfund II. The news was picked up by TechCrunch, BetaKit, and many others.
Their initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, they surpassed that goal, closing at $54 million.
Read more about their approach in a guest article from GTMFund.
AI in marketing, what’s out there for marketing professionals in the private markets?
What tools are out there, and how are others leveraging them right now? Below is a comprehensive guide to how AI can be leveraged by brand builders in the private markets (and their portfolio companies) and a list of the tools to do so.
What’s New & What’s Next | Private Equity Marketeer
The month we launched was nothing short of monumental, we officially opened for business and made it to the Nasdaq tower. But this is just the beginning. While we’re now live, we’re keeping the same relentless pace that drove us through the building phase to improve, innovate, and expand the platform.
Raising the Brand with Allen Plummer, Global Head of Content at Carlyle
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Allen Plummer, Global Head of Content at Carlyle. From leading an organization of over 50 content creators, designers, and communication professionals at Vanguard to evolving Carlyle’s global content strategy, his journey is a masterclass in storytelling, brand building, and creative leadership.
The Top 10 Private Equity Events in Q1-2025 for Brand Builders & Capital Raisers
Explore top events that bring together brand builders, capital raisers, and institutional investors. From exclusive summits to large-scale conferences, these key events offer unparalleled networking.
Raising From Family Offices in 2025 | Private Equity Marketing
As family offices are secretive in nature, they are often difficult to identify. Learn how you can market to family offices as a private equity firm.
Bluesky, why it matters to brand builders in the private markets
A new player has been making waves: Bluesky, the decentralized platform that’s growing at a staggering pace. With over 1 million users joining daily, Bluesky’s trajectory is capturing attention across industries, from tech enthusiasts to marketeers.
The LP Perspective: Fast Five with Daniel Kylander, Investment Team – Private Equity, Church Commissioners for England
In this fast five interview, Daniel shares insights into the qualities he values most in fund managers and how brand builders and capital raisers can better engage sophisticated institutional LPs.
The LP Perspective: Fast Five with Christopher Schelling, Managing Director of Private Investments at Caprock
In our latest LP Perspective interview, we turn to Chris Schelling, Managing Director of Private Investments at Caprock and a seasoned investor with over 20 years of experience in the industry. Chris offers invaluable insights into the challenges and opportunities present in today’s fundraising environment.
Building an Event that Stands Out: Lessons from IPEM’s CEO Antoine Colson
Building a brand that stands out takes strategy, consistency, and innovation. Few have managed to achieve this as effectively as Antoine Colson, CEO of IPEM. Following the conclusion of IPEM Paris, which you’ll undoubtedly have seen on LinkedIn, we spoke with Antoine to uncover the secrets behind the event’s growing prominence and what brand builders and capital raisers can learn from IPEM’s success.
The LP Perspective: Fast Five with Matt Curtolo, 20+ Year Veteran Allocator and Investor in Private Markets
In this fast five interview, Matt shares his insights on the critical role of brand and reputation in differentiating fund managers in today's crowded market. He delves into how social media can be effectively utilized for brand building and discusses the significance of humanizing a brand.
People Invest in People: How Leading GPs are Humanizing Their Brands
In private equity, reputation has often hinged on performance. However, leading firms are now strengthening their brand by spotlighting the expertise and leadership of key individuals, humanizing their brand and making it more relatable.
The LP Perspective: Fast Five with Tony Meadows, Partner at Sinefine
In this fast five interview, Tony shares his thoughts on the importance of brand and reputation, the role of social media in the evaluation process, and how fund managers can effectively build and maintain relationships with LPs through personalized engagement.
The Private Wealth Opportunity: Implications for Brand Builders and Capital Raisers in Private Markets
As private fund managers increasingly target the private wealth segment, a shift in strategies is underway. This shift not only impacts the fundraising efforts but also demands a different approach to branding, content marketing, and demand generation.
Private Markets Events Taking Place in September 2024
September 2024 is packed with significant events in the private markets sector, offering ample opportunities for networking, learning, and exploring the latest industry trends. Here’s a rundown of some key private equity events taking place around the globe:
The Digital Presence of The Top 10 Private Equity Fund Managers
The top 10 GPs each raised more than $50bn in the past five years with the #1 raising more than $123bn.
What does the digital presence of GPs as sophisticated as this look like?
The Ultimate Tech Stack for Brand Builders and Capital Raisers in the Private Markets
Leveraging the right technology as a GP can make all the difference in building your brand and raising capital. We’ve seen firsthand how a well-curated tech stack can streamline operations, enhance relationship management, and drive successful outcomes across both inbound and outbound channels. Here’s a comprehensive guide to the ultimate tech stack for brand builders and capital raisers in the private markets.
6 Private Equity Podcasts to Listen to in 2025
Which podcasts should private equity professionals listen to in 2025? Find out here.
Advertising Intelligence: See Which Ads Your Peers Are Running On Google & LinkedIn
Gaining insight into your peers’ content marketing and advertising strategy can help you gain a competitive advantage and inspire your next ad campaign. Find out how in PEM’s latest article.