We recently attended a breakfast event for marketing and communications professionals in the private markets where AI was a hot topic. The responses varied widely, some marketeers use AI daily, while others are skeptical of its output. Yet, as artificial intelligence continues to evolve, so do the opportunities for marketing professionals.

So, what tools are out there, and how are others leveraging them right now? Below is a comprehensive guide to how AI can be leveraged by brand builders in the private markets (and their portfolio companies) and a list of the tools to do so.

The Importance of Input: Prompt Engineering & Use Cases

Before diving into specific AI tools, it's essential to recognize that AI is only as good as the input it receives. This is where prompt engineering comes into play. Crafting precise and contextual prompts allows AI tools to generate highly relevant and useful outputs.

Example Use Cases:

Writing Ad Copy: AI can help craft ad copy while staying within character limits, ensuring messages are compelling and optimized for different platforms.
Content Generation: From newsletters to whitepapers, AI can draft content quickly, allowing marketing teams to focus on strategy and refinement.
Video & Audio Translation: AI can adapt content into multiple languages for broader distribution.

Top AI Tools for Marketing Pros in the Private Markets

1. ChatGPT

ChatGPT is one of the most versatile AI tools available, allowing marketers to generate content, refine messaging, and brainstorm ideas. It can:

Assist with email marketing, press releases, and digital content creation. Example: generate variations of subject lines, draft speaker notes for presentations, etc.
Optimize your PPC & Display ads to stay within character limits while staying on-brand.

2. Storybrand AI

Storybrand image — StoryBrand AI simplifies content creation by generating marketing assets based on a proven messaging framework. It enables marketeers to:
Create a tagline and brandscript
Instantly create marketing emails, landing pages, and social posts.
Build entire marketing campaigns with messaging consistency.

3. HeyGen

HeyGen is an AI-powered video generator that enables teams to create professional-quality videos in multiple languages without a production crew. Use cases include:

Generating brand storytelling videos.
Producing multilingual content.
Enhancing marketing presentations through AI avatars.

4. Jasper AI

Jasper AI is another powerful AI writing assistant that helps teams scale content creation. It specializes in:

Creating SEO-optimized blog posts.
Drafting high-converting website copy.
Automating social media captions and ad copy.

5. ElevenLabs

ElevenLabs is an advanced AI voice generation tool (text to speech) that enables:

Realistic AI-driven voiceovers for videos and podcasts.
AI-powered voice assistants for automating audio content.
Enhanced accessibility for content distribution.

6. Gamma

Gamma revolutionizes presentations by allowing marketers to create AI-powered slides, documents, and websites with ease. This tool is useful for:

Automating slide deck creation for marketing pitches.
Converting long-form content into engaging visuals.
Enhancing brand presentations with AI-generated design.

7. v0

v0 is a generative user interface system developed by Vercel Labs, powered by AI. It creates React code compatible with Shadcn UI and Tailwind CSS based on text prompts. Users can choose from three AI-generated interface options, customize them, and copy-paste the code for their projects.

Additions from the Community

8. Synthesia

Synthesia is an AI-powered platform for creating videos featuring AI-generated avatars. It helps marketeers:

Create professional-quality explainer and marketing videos without hiring actors.
Customize videos with AI avatars for personalized brand storytelling.
Easily update and scale video content for different campaigns.

9. Google Notebook LM

Google Notebook LM is an AI-powered research management tool that helps marketeers:

Organize, summarize, and extract key insights from research materials.
Structure long-form content for reports, whitepapers, and presentations.
Collaborate on research projects with team members in real time.

10. Perplexity AI

Perplexity AI is an AI-powered search engine that enhances research and data sourcing by:

Providing quick, reliable answers with sourced citations.
Summarizing complex research findings into digestible insights.
Enhancing content accuracy by pulling from authoritative sources.

11. Beautiful.ai

Beautiful.ai is an AI-driven presentation tool designed to help marketers create polished slides effortlessly. Key features include:

Smart templates that adapt content for visually appealing slides.
AI-assisted design suggestions to enhance storytelling.
Seamless collaboration for team-based presentation creation.

How to Start Implementing AI in Your Marketing Strategy

AI adoption doesn’t have to be overwhelming. Here are a few steps to get started:

Identify Your Needs: Determine which areas of your marketing strategy could benefit the most from AI (e.g., content creation, personalization, automation). Also check with your organization what the policies are around the usage of AI.
Test a Few Tools: Select 1-2 AI tools to integrate into your workflow and test their effectiveness.
Refine Your Prompts: Experiment with different prompt structures to improve AI-generated outputs.
Measure Performance: Track key performance indicators (KPIs) such as engagement rates, time saved, and conversion improvements.
Scale Up: Once AI proves valuable in one area, explore additional tools and integrations to maximize efficiency.

The Bottom Line

AI is no longer a futuristic concept; it’s a tangible asset that marketing professionals in the private markets, and their portfolio companies, are using today. From content generation to campaign automation, these tools can help teams work smarter.

AI in marketing, what’s out there for marketing professionals in the private markets?