Always Be Fundraising
In private markets, the phrase "Always Be Fundraising" isn’t just a catchy slogan, it’s a mindset that distinguishes top-tier brand builders & capital raisers from peers.
There’s a temptation to think the work is done once a fund is closed and the last ink is dry on the final subscription. But the truth is, fundraising never stops.
Course Overview
The most successful firms recognize that capital formation is not a one-time transaction, it’s an ongoing process of nurturing relationships, maintaining visibility, and delivering value to current and potential investors. It’s about building a long-term narrative that resonates with LPs at every stage of the fund lifecycle.
Think about it:
Every interaction with an LP, whether it's a quarterly update, a coffee chat, or a conference presentation, is an opportunity to strengthen trust.
Every piece of content you create - whether it's quarterly market insights, a portfolio company update, or an LP performance report - reinforces your expertise and credibility.
And every decision you make today, from what deals to do to team building, influences the story you'll tell when you're back in the market raising your next fund.
This is why the best fundraisers operate with a dual focus: closing the current vehicle and strategically positioning for the next one. In Always Be Fundraising, we’re going to dive into how to adopt and implement this mindset, how to build a continuous feedback loop between fundraising, marketing, and relationship management so you can stay top-of-mind with your investors and keep the momentum going, fund after fund.
Matt Curtolo
To give you a sense of where I’m coming from, I’ve spent the past 20 years as an LP, meeting with hundreds of GPs, reviewing thousands of pitches, and investing through multiple cycles. I don’t claim to know everything, but I’ve seen a lot—what works, what doesn’t, and how great IR folks stand out.
Available to Private Equity Marketeer Members
Our courses are available to all Private Equity Marketeer community members alongside many other benefits. Be notified of the Always be Fundraising course launch by completing the form below and click here to learn more about our community.