The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
How To Fundraise in The Toughest Market in Two Decades(i.e., Relationship Selling 101)
Last week, GTMfund could finally announce their second venture fund: GTMfund II. The news was picked up by TechCrunch, BetaKit, and many others.
Their initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, they surpassed that goal, closing at $54 million.
Read more about their approach in a guest article from GTMFund.