The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
Building an Event that Stands Out: Lessons from IPEM’s CEO Antoine Colson
Building a brand that stands out takes strategy, consistency, and innovation. Few have managed to achieve this as effectively as Antoine Colson, CEO of IPEM. Following the conclusion of IPEM Paris, which you’ll undoubtedly have seen on LinkedIn, we spoke with Antoine to uncover the secrets behind the event’s growing prominence and what brand builders and capital raisers can learn from IPEM’s success.