Lazard
Lazard is a global leader in providing innovative capital solutions for clients, advising them on secondary transactions, GP solutions and private equity, credit and real asset fundraising through a globally integrated platform.
With over 85 professionals across the United States, Europe, Asia and Middle East, the Private Capital Advisory team has deep relationships with over 3,700 institutional investors providing clients with access to a broad universe of capital providers. The team has engaged in more than 500 assignments since 2003, raising hundreds of billions of dollars of capital with our clients.
Key Company Info
Founded: 1848
HQ: Hamilton | Bermuda
Fund Types Covered: Private Equity, Private Credit, Real Assets
Geographic Focus: Global
A placement agent serves a vital function in the fundraising market, helping connect private funds to potential limited partners.
Experienced placement agents offer more than just introductions. They can provide additional services including the creation of marketing materials, developing an investor targeting strategy, arranging roadshows, and even negotiating on behalf of the fund.
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