Advertising Intelligence: See Which Ads Your Peers Are Running On Google & LinkedIn
Gaining insight into your peers’ content marketing and advertising strategy can help you:
Gain a competitive advantage - By analyzing your competitors' advertising strategies, you can identify their strengths and weaknesses, and use that knowledge to improve your own advertising efforts.
Ideate - By studying the messaging, visuals, and tactics they use, you can identify new ideas and approaches to test in your own advertising efforts.
Here is how you are able to use free(mium) tools to gain insight into which ads your peers are running:
A quick way to see examples of what type of ads other private equity firms (and portfolio companies) are running is by navigating to their company profile's posts tab. You are able to click on "View Ad Library" which will show you the ads the firm are currently running. You can also search for companies on the LinkedIn Ad Library here.
There are many SEO analysis tools out there (more to come on that on privateequitymarketeer.com), however, for competitor analysis SpyFu is a useful Freemium tool that provides a comprehensive set of data on your competitors, including their organic search rankings, paid search campaigns, and ad copy (as shown below)
Recent Private Equity Marketing Insights
