The Marketeer's Playbook: Your Guide to Private Equity Marketing Success
Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.
From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.
Raising the Brand with Christine Anderson, Global Head of Corporate Affairs at Blackstone, and Catherine McNulty, Global Head of Marketing at Blackstone
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Christine Anderson, Global Head of Corporate Affairs, and Catherine McNulty, Global Head of Marketing, who have been pivotal to the effort of crafting and amplifying Blackstone's voice. In this interview, they share insights and perspectives on how Blackstone raises its brand, builds lasting value, and sustains growth.
Raising the Brand with Allen Plummer, Global Head of Content at Carlyle
Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.
Today, we’re joined by Allen Plummer, Global Head of Content at Carlyle. From leading an organization of over 50 content creators, designers, and communication professionals at Vanguard to evolving Carlyle’s global content strategy, his journey is a masterclass in storytelling, brand building, and creative leadership.
People Invest in People: How Leading GPs are Humanizing Their Brands
In private equity, reputation has often hinged on performance. However, leading firms are now strengthening their brand by spotlighting the expertise and leadership of key individuals, humanizing their brand and making it more relatable.