The Marketeer's Playbook: Your Guide to Private Equity Marketing Success

Welcome to The Marketeer's Playbook, your go-to resource for everything related to private equity marketing. Whether you're refining your private equity marketing strategy or looking for innovative ways to engage investors, this guide offers actionable insights tailored for brand builders & capital raisers in the private markets.

From best practices in digital marketing to tips on effective communication with limited partners, our playbook is designed to help you stand out among thousands of funds vying for limited LP capital. Stay informed with our monthly newsletter and explore strategies that will elevate you as a Private Equity Marketeer.

Raising the Brand with Maude Delice
A.J. Sanderman A.J. Sanderman

Raising the Brand with Maude Delice

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Maude Delice. Maude most recently served as Managing Director at Arkview Capital, where she played a pivotal role in investor relations and capital formation. Prior to that, she spent over seven years at Auldbrass Partners, rising from Investor Relations Associate to VP of Investor Relations, where she led fundraising initiatives, built relationships with LPs, and drove strategic marketing efforts.

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Raising the Brand with Yasmine Lacaillade, Founder & Managing Partner at Sinefine
A.J. Sanderman A.J. Sanderman

Raising the Brand with Yasmine Lacaillade, Founder & Managing Partner at Sinefine

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

This week we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine. Sinefine connects limited partners with best-in-class venture firms. Their core focus is on firms with women in leadership roles delivering superior returns.

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Raising the Brand with Natasha Azar, VP of Investor Relations at OMX Ventures
A.J. Sanderman A.J. Sanderman

Raising the Brand with Natasha Azar, VP of Investor Relations at OMX Ventures

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Natasha Azar. Natasha is Vice President of Investor Relations at OMX Ventures and is responsible for leading capital formation and managing LP relationships for the funds.

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Raising the Brand with Christine Anderson, Global Head of Corporate Affairs at Blackstone, and Catherine McNulty, Global Head of Marketing at Blackstone
A.J. Sanderman A.J. Sanderman

Raising the Brand with Christine Anderson, Global Head of Corporate Affairs at Blackstone, and Catherine McNulty, Global Head of Marketing at Blackstone

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Christine Anderson, Global Head of Corporate Affairs, and Catherine McNulty, Global Head of Marketing, who have been pivotal to the effort of crafting and amplifying Blackstone's voice. In this interview, they share insights and perspectives on how Blackstone raises its brand, builds lasting value, and sustains growth.

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Raising the Brand with Allen Plummer, Global Head of Content at Carlyle
A.J. Sanderman A.J. Sanderman

Raising the Brand with Allen Plummer, Global Head of Content at Carlyle

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets. In this series, we highlight the creative minds and strategic thinkers who are redefining how private market firms connect with their audiences, build trust, and tell their stories.

Today, we’re joined by Allen Plummer, Global Head of Content at Carlyle. From leading an organization of over 50 content creators, designers, and communication professionals at Vanguard to evolving Carlyle’s global content strategy, his journey is a masterclass in storytelling, brand building, and creative leadership.

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