Prestel & Partner Family Office Forum, New York 2023 Conference

What are the key factors to consider when choosing a private equity event to sponsor?

The key factors include understanding your target audience, evaluating the event's reputation and past attendee demographics, assessing the visibility opportunities offered by the event, and comparing sponsorship costs to the potential return on investment.
Tip: Run an RFP process based on your ideal target audience (ask each organizer for the # of attendees that fit your ideal investor profile).

How can I measure the ROI of sponsoring a private equity event?

Measure ROI by tracking metrics such as lead generation, brand visibility, and networking opportunities that directly result in new business or partnerships. Pre-event goal setting and post-event analysis are crucial for accurate measurement.

What strategies can maximize my ROI when attending private equity events?

Strategies include pre-event planning to set clear goals, active networking, scheduling meetings with key attendees, participating in panel discussions, and following up with leads promptly after the event.

What are the most effective ways to engage with attendees at a private equity event?

Effective engagement includes hosting exclusive roundtables, offering unique experiences at your booth, and personalizing your outreach to connect with high-value prospects.

What are common pitfalls to avoid when sponsoring a private equity event?

Common pitfalls include choosing events that don't align with your target audience, underestimating the importance of pre-event planning, not setting clear objectives, and failing to follow up on leads post-event.